about

I’m Flo - a German (not that German) creative, currently based in London.

After brief stints in radio and journalism, I learned the ropes of advertising in independent agencies, working for international clients like AUDI, Siemens and RIMOWA. In 2019, I was fortunate enough to spend some time in San Francisco working in the biggest phallus symbol west of Chicago (yes, we’re talking about the Salesforce tower). 

In March 2020, I moved back to Europe to join the Peloton international creative team in London. After 2 years, 8 instructor launches and countless amazing opportunities, I’ve decided to move on – taking on the next challenge at Media Arts Lab to work on 

RESUME

Experience

Associate Creative Director at TBWA\Media Arts Lab in London, 2022 - 2024

Senior Copywriter at Peloton Interactive in London, 2020 - 2022

Freelance Creative at Salesforce in San Francisco, 2019 - 2020
Brand Values and Social Good Team

Freelance Creative in San Francisco, Amsterdam & London, 2018 - 2020

Copywriter at Philipp und Keuntje (PUK) in Hamburg, 2017 - 2019
Clients: AUDI, Rimowa, Sennheiser, Astra

Copywriter at Heimat in Hamburg, 2015 - 2017
Clients: König Pilsener, R+V Insurance, Stage Entertainment

Junior Copywriter at mediaman in Mainz, 2013 - 2015
Clients: Hyundai, Mercedes-Benz, Kaeser

Intern Copy at MRM/McCann in Frankfurt, 2013
Clients: Opel, Chevrolet, Holiday Inn

Education
Bachelor of Arts (B.A.) in German Literary Studies and Management & Economics
Johannes Gutenberg University of Mainz, 2009 - 2013