
Astra | Boardgame
King of the Kiez
Idea | Concept | Copy
As you probably know, working on a beer brand is pretty fun. But how can you take the cult status of a beer brand to the next level? We created an original board game for ASTRA, Hamburg’s infamous cult beer. After all - what better way to combine beer with gaming?
Agency: Philipp und Keuntje

The game is about doing real business at Hamburg’s infamous Reeperbahn with the goal of becoming the most influential King of the red light district.

We designed everything from scratch - starting with rules and gameplay to fun characters and their unique stories, inspired by real people.

Hit me up if you're up for a round!
